Developed in conjunction with the experienced team at Last Word specifically for Fund Groups, Axis is a high end, high impact microsite which will include four unique and valuable perspectives on your fund.  Built to provide an objective, holistic view of your fund, Axis is independently developed by Last Word.  The product includes two articles from objective and reputable sources (publishers Last Word and ratings agency Square Mile), views from fund buyers, and the perspective of the fund from key people within your business (as chosen by you).  Your section is delivered via a high-quality video produced by the team. In addition, all other content and site development is fully managed by the team.

Please note – for clients outside of Asset Management we can develop an Axis-like product.


  • Four unique and valuable perspectives on your fund.
  • True editorial perspectives.
  • Development fully managed by the team.
  • Proven to be highly effective.
  • Cloud hosted on secure, reliable, web platform.
  • Drawing on the most up to date best-in-class practices, and drawing on the UI experience of the most engaging and visited websites, globally.
  • Professional digital design from an experienced web graphic design team.
  • Minimum impact on your internal resources – this is managed end-to-end by our team.
  • Responsive design and platform: optimised for all devices including smartphones.
  • Excellent underlying analytics.